Empowering Unvaccinated Women with Information: How Online Cancer Information Seeking and Scanning Encourage HPV Vaccination in China

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Jizhou Francis Ye

doi:10.1080/10410236.2025.2485298

Chinese women face a tremendous threat of cervical cancer alongside low rates of human papillomavirus (HPV) vaccination. Online cancer information has become a driving force of HPV vaccination, but the underlying mechanism remains unclear. Drawing upon the three-stage model of health promotion, this study examines the relationships between online cancer information seeking and scanning and HPV vaccination intention among unvaccinated Chinese women. Specifically, the mediating roles of HPV knowledge and perceived efficacy for cancer prevention and the moderating role of information elaboration were tested. Results from a national online survey (

Empowering Unvaccinated Women with Information: How Online Cancer Information Seeking and Scanning Encourage HPV Vaccination in China

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